zyrtec spring social playbook
2024
sometimes you have the opportunity to
completely reinvent the wheel.
other times you have the PRIVILEGE of
getting the needle moving.
Here’s a sample of some work done to
get zyrtec excited about
meta, INSTAGRAM and tiktok all over again.
client: Kenvue (Zyrtec)
agency: doner
ecd: justin bilicki
CD: adam burkett (copy) / Bradley jendza (art)
art director: becka hammond
copywriter: mario alvarado
